S03E3: Our Experiences as Young Black Fundraisers with Camila Pereira, Ph.D

Senior Fundraising Professional 

Born and raised in Brazil, Camila comes from a very mixed family including Black, Spanish, Italian, Portuguese and Indigenous. She understood from a very young age that race relations, identity and gender roles were central not only to her family but to herself and that skin color in Brazil dictates your role, future and existence within society. 

Since childhood Camila has been involved in philanthropy through her family’s community initiatives. Her career in the nonprofit sector is a means to contribute towards the eradication of all forms of prejudice preventing the advancement and betterment of humankind; she is a senior fundraising professional in Toronto and a coach to Brazilians involved in philanthropy and fundraising in Brazil and Canada. Camila holds a PhD in Public Policy/Public Administration & International Relations from Howard University-USA.

Alongside her career, Camila keeps a strong connection with her family in Brazil and loves spending time with her husband – Adrian and cat – Lila and travelling. 

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S03E3: Our Experiences as Young Black Fundraisers with Melissa Leite

Senior Manager, Philanthropy – Individual Giving at Women’s College Hospital Foundation

Melissa is a Certified Fundraising Executive committed to creating a charitable sector that is inclusive, equitable, and reflective of the communities it serves. Melissa has spent the better part of her career in social change philanthropy, developing expertise in major gifts, donor advised funds, planned giving, annual giving, and global philanthropy. Melissa takes great pride in her Cape Verdean roots and is a member of the Black Canadian Fundraisers Collective. 

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S03E3: Our Experiences as Young Black Fundraisers with Adya Afanou

Afanou (Pronounced A – FAN – OU)

Fundraising consultant at BNP Philanthropic Performance 

Adya Afanou is an enthusiastic and dedicated philanthropic management professional with over fifteen years of experience in fundraising, marketing and event management.

Her extensive experience working and volunteering with multiple NPOs in Quebec, Ontario, and West Africa has triggered a passion for creating connection points with audiences and building relationships across countries, sectors, and industries.

Adya is a cinephile, an avid consumer of pop culture and a bookworm! She reads about a multitude of subjects− arts & culture, business, sciences, international development, social challenges and community building; and is always on the lookout for global communications, marketing, and fundraising trends.

She sits on the board of directors of Twice Upon a Time, a volunteer-run organization dedicated to supporting early literacy skills and providing free books to Ottawa children under 12 years old.

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S03E2: A Message of Hope to Young Black Fundraisers – Nicole Salmon

An avid reader, gardener and sports enthusiast, Nicole is anchored by family and a deep appreciation of strong personal relationships. She embraces her natural curiosity with a thirst for variety and new challenges. A skilled presenter and communicator, her work style is collaborative and she places a high value on building relationships based on truth, respect, integrity and trust. 

She has spent the majority of her professional life working within the non-profit sector with over twenty-five years of fundraising and senior leadership experience. In 2014, Nicole founded Boundless Philanthropy, a fundraising consultancy providing a range of services, including interim leadership, fund development strategy support and planning, and board and leadership development. Prior to founding the consultancy, she was Director of Fund Development at Oxfam Canada. 

She serves on the board of Realize, an organization working to improve the lives of people living with HIV and other episodic conditions, and is Board Chair of WellFort Community Health Services. A Book Review Panelist with The Charity Report Literary Hub, she is also a co-editor of the soon to be released book (November 2020) called Collectng Courage: Joy, Pain, Freedom, Love (www.collectingcourage.org) which features first person narratives of 14 Black fundraisers from Canada and the United States. She is also an inspired member of a Black Canadian Fundraisers Collective.

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S03E2: A Message of Hope to Young Black Fundraisers – Nneka Allen

Nneka Allen is a Black woman, a descendant of the Underground Railroad, an Ojibwa of Anderson Nation, a Mother and a sixth generation Canadian.

Born in the 70’s, Nneka was raised during a time of Black power and acute political awareness in North America. As a result, the air in her childhood home was generous, brilliant and proud. Her parents and their siblings with great intentionality poured their consciousness into her multi-ethnic identity. 

As a lover of justice, Nneka has inspired philanthropy in the non-profit sector for 20 years. She honours the spirit of generosity in all people and is passionate about the many contributions of Black Canadian philanthropists and fundraisers. 

Nneka is an author and joint editor of a book featuring the first person narratives of 14 Black fundraisers in the United States and Canada called Collecting Courage: Joy, Pain,Freedom, Love (collectingcourage.org). She is also one of the founding members of the Black Canadian Fundraisers Collective, a group dedicated to the advancement of Black fundraising professionals.

Nneka is also the principal and founder of The Empathy Agency (theempathyagency.ca) where she helps organizations deliver more fairly on their mission and vision by coaching leaders and their teams to explore the impact identity has on organizational culture and equity outcomes.

Nneka’s ultimate joy is her daughter Destiny, an Environmental Scientist working with Indigenous communities in British Columbia. Together Destiny and Nneka continue their family legacy of philanthropy and activism in Canada.

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S03E2: A Message of Hope to Young Black Fundraisers – Joy Gooding

Joy Gooding currently works at Seneca College, and is responsible for securing major gifts for programming, capital initiatives, sponsorships and financial aid. She has held senior fundraising positions at The Next 36, Toronto International Film Festival and JAZZ.FM91. Her experience includes annual and major gifts fundraising, donor relations, project management, event planning, and volunteer management. Throughout her career Joy oversaw a variety of annual programs including direct mail, telemarketing, on-air campaigns, on-line and special event fundraising. Joy graduated with honours from both Radio and Television Broadcasting at Seneca and Fundraising and Volunteer Management at George Brown College. Joy sees her role as a facilitator, helping organizations achieve their marketing and social responsibility goals and inspiring individuals to realize their philanthropic priorities.

When not at work, Joy’s interests include travelling, film, and recently, astronomy.

Connect with Joy

Senior Development Officer, Seneca College
Phone Number: 416-491-5050 x 77945
Email: joy.gooding@senecacollege.ca

S03E1: The $200,000 Birthday Party with Logan Hussein

Logan Hussein had a complicated arrival on November 26, 2008 at the Queensway Carleton Hospital. He was born with a collapsed lung and was immediately taken to CHEO’s Neonatal Intensive Care Unit (NICU) in a specialized incubator. Logan remained in the NICU for nine days.

From the day Sue and Wael Hussein took Logan home from the NICU, they knew their lives would never be the same. Filled with gratitude on their son’s recovery, they wanted to find a way to give back to CHEO, help save the lives of other children and give families hope.

Instead of traditional fundraising options, such as golf tournaments, auctions or formal dinners, the Hussein’s decided to have an event that was more unique and personalized for their family and friends.

For Logan’s first birthday, the Hussein’s hosted their first fundraiser, asking that guests make donations to CHEO’s NICU in lieu of gifts. 12 years later, Logan has established a lifetime of fundraising for CHEO, his birthday fundraiser has since become an annual tradition.

Logan’s ultimate goal is to raise $200,000 for a Neonatal Transport Incubator.

Logan is the youngest recipient of the CHEO Foundation’s ORDER of the GOOD BEAR. He also participates each year in the CHEO Telethon and his family participates in CN Cycle for CHEO. At the 2019 AFP Ottawa Philanthropy Awards, Logan was awarded the Youth Philanthropy Award.

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